36-year old, Dede, from Indonesia is afflicted with a terrible disease that is encasing his body with tree like roots. Thick branch like growths on his hands and feet make him incapable of carrying out even the simplest tasks. He can no longer work, therefore, he cannot provide financially for his 2 teenage children. The tree like roots on Dede's body grow up to 5cm a year and he has hundreds of smaller growths all over his face and body.
In "The Persuaders," FRONTLINE explores how the cultures of marketing and advertising have come to influence not only what Americans buy, but also how they view themselves and the world around them. The documentary draws on a range of experts and observers of the advertising/marketing world, to examine how, in the words of one on-camera commentator, "the principal of democracy yields to the practice of demography," as highly customized messages are delivered to a smaller segment of the market.
…from pbs.org
While our closest animal relatives have been swinging from the trees, humans have built a world that is vastly more complex. What are the defining features that have allowed us to do this? Are we special, and separate from all other animals, or are we just an especially successful mammal?
