The Persuaders

In "The Persuaders," FRONTLINE explores how the cultures of marketing and advertising have come to influence not only what Americans buy, but also how they view themselves and the world around them. The documentary draws on a range of experts and observers of the advertising/marketing world, to examine how, in the words of one on-camera commentator, "the principal of democracy yields to the practice of demography," as highly customized messages are delivered to a smaller segment of the market.
…from pbs.org

What makes us human?

While our closest animal relatives have been swinging from the trees, humans have built a world that is vastly more complex. What are the defining features that have allowed us to do this? Are we special, and separate from all other animals, or are we just an especially successful mammal?

How to save the planet: One man, one cow, one planet

'The outcome of the battle for agricultural control in India may just dictate the future of the earth.' Peter Proctor is 78. He has a glass eye and is partially deaf. He can’t stomach hot, spicy food, sings opera obsessively and off-key and has left the comforts of life in suburban New Zealand to live and work in India. He is also quietly determined to save the world.